While I usually write for agency owners and leaders, I was encouraged by Fay Shapiro, publisher of CommPRO.biz, to write a piece on how clients can get the most from their agencies, whether those firms specialize in public relations, digital, advertising, branding, promotion, or as is more often the case these days,integrated communications.

You can read it here.

Please share a comment with your thoughts on how clients can best manage their relationships with their agencies.