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How Effective Leadership Drives Agency Business Growth
It drives me nuts when agency leaders talk about leadership as a “soft skill.” It’s as if there’s no...
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Buy This Book. NOW. Spin Sucks by Gini Dietrich
When I heard that my dear friend Gini Dietrich was writing a book about TODAY’s confluence of PR/communications, social media, integrated...
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Ready for the Great Recovery?
During the economic downturn of 2008-2010, many PR agency leaders took serious, even drastic steps to make their numbers...
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Want To Grow Business? Make Time To Do So!
“I want to grow business, and bring in new clients, but I just don’t have time. I’m so busy...
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Business Networking Made Easy, Part 2
Business networking can be a key tool in building a PR agency, or a public relations-communications practitioner’s career. Yet...
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Three PR trends for 2011: Content,Transparency,Mobile
I was featured in CEO Insights in PRSA-NJ’s quarterly newsletter, discussing what I see as three of the most...
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Growing Business From Existing Clients
I’m always a bit surprised when I ask agency owners about their recent new business efforts and they bring...
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Hiring A Consultant To Help You Grow Your Agency
Considering hiring a consultant? There are many reasons that PR and communications agencies do, not least of which is...
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Your New PR Agency Has Launched: Now What?
Despite the economic travails of the past few years, a number of new PR agencies were launched in 2010....
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Growing Business From Existing Clients: Part Two
I’d never knock the need for a planned, active, program to secure new clients. I enthusiastically endorse that kind...