-
How Leaner Teams Can Give Five-Star Client Service
“Our budgets have shrunk. We’ve got leaner teams than before. Our clients are more demanding than ever. So how...
00 -
Designing Your Agency’s Training Program Part One
Are you responsible for designing your communications firm’s training program? Then this post is for you. And please note,...
-
Growing Business From Existing Clients: Part 3
When I wrote my first post about growing business from existing clients, I didn’t envision that there would be...
-
Growing Business From Existing Clients: Part 3
When I wrote my first post about growing business from existing clients, I didn’t envision that there would be...
-
You Can’t Manage Client Expectations If You Don’t Know Them
Many agencies strive to meet client expectations. But in a highly competitive post-Great Recession era, that’s not enough. Instead,...
-
Risky Business: Not Setting Mutual Expectations With Clients
In my post on client expectations, I discussed why some agencies might be afraid to create them, and the...
-
Communication, Service Keys To Productive Client Relationships
I was recently interviewed for the Newman Group’s blog, “Presenting Yourself,” on how PR agencies and all professional services...
-
Help Your Team To Consistently Beat Client Expectations
I hope my previous posts on the importance of knowing client expectations, and the risky business of not making...
-
Make Your Client A Partner In Managing Their Expectations
I hope you make your clients real partners in setting expectations for your campaign, initiative or even basic assignments,...
-
How To Assure Your Agency Team Puts Ethics First
There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public...