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How To Negotiate Better: The Basics
Understanding how to negotiate better is a critical skill for any agency owner or leader. In fact, it’s...
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Three PR trends for 2011: Content,Transparency,Mobile
I was featured in CEO Insights in PRSA-NJ’s quarterly newsletter, discussing what I see as three of the most...
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Got Agency Profitability?
I’m a strong believer that owners of public relations and all communications firms must have a plan to achieve...
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How To Achieve Agency Profitability, Part 2
I hope you’re thinking about the questions raised in Got Profitability?, and that you’re changing some of your answers...
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6 (More) Ways Agencies Can Drive Profitability
I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability...
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Business Goals: There’s Still Time To Achieve Them!
It’s October 1, the perfect time to review your business goals. Because you’ve got one more quarter to achieve...
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Business Planning For Your PR Agency, 2014
Most public relations and communications agency owners and leaders are about to dive into business planning for 2014. So...
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Agency Management: How To Run Yours Like A Business
Matthew Schwartz, Group Editor of PR News, was kind enough to ask me to share my thoughts on agency...