From Manager to Leader
Many professionals in our industry are promoted into leadership positions simply because they’ve been good managers of accounts, clients, budgets, and processes. But it takes a different skill set to be a truly effective leader with motivated followers.
This program is based in part on an article I wrote for The Public Relations Strategist, which originated with a series of interviews I did with a number of our industry’s top communications leaders.
The session includes such varied and important topics as “Differences Between Managing and Leading,” “Differences Between Transactional and Transformative Leadership,” “Choose to Be A Leader,” “Nine Keys To More Effective Leadership,” “Seeking Out Leadership Mentors,” “What Do Great Leaders Have in Common?” and “Earning Leadership.”
Leading, Motivating, Empowering, and Inspiring Your Team
This highly interactive program offers strategies for more informed leadership and specific tactics that result in having truly inspired followers. Topics include “Take Responsibility for Your Communications,” “Tailor Your Leadership and Communications Approach for Each Team Member,” “More Effective Listening,” “Articulating Your Hot Buttons, Vision and Standards,” “Motivating Based On Their Needs, Not Yours,” “Delegate Or Die,” “Giving Clear Direction and Helpful Feedback,” “Walking The Tightrope Between ‘Constructive’ and ‘Criticism’,” “What Do Truly Motivating Leaders Do?,” “20 Tips To Better Motivate And Engage Your Team,” “Expect Superior Performance, Not Perfection,” “You Want Initiative? Empower!,” “Don’t Wait For Responsibility to Be Taken,” and more.
This program emphasizes role-play and open discussion.
“Leading, Motivating, Empowering and Inspiring Your team” and “From Manager to Leader” programs can also be modified for newly appointed account supervisors, who may have had little previous supervisory or management experience, into an Introduction to Supervision workshop.
Managing, Motivating and Leading Millennials (Gen Y)
Millennials, AKA GenY, are our largest and fastest-growing part of the labor pool. Many leaders are frustrated that the leadership and management techniques that worked with them and with GenXers fail when applied to Millennials. Indeed, it takes a special approach to manage, motivate and lead this generation. But when you’ve “cracked the code,” they can contribute volumes to your agency’s success. This program is designed to do just that.
Topics include “Why We Must Get Better At Managing and Motivating Millennials,” “Gen Y’s Top Ten Traits, Which You Must Understand To Succeed At This,” and “What’s A Leader To Do? 20 Actions You Can Take To Succeed!,” (including Provide Structure & Guidance, Give Multiple Tasks With Short-Term Goals and Interim Deadlines, Paint The Big Picture, What Job Satisfaction Means For Millennials And Four Things This Requires From You, and more.)
Managing Up is a critical skill that communications professionals must hone to have a successful agency career. Those who manage up effectively will accelerate their career trajectories, yet few are taught what it is or how to do it well. This highly interactive workshop will help participants learn both.
Topics include “Managing Up: What It Isn’t, What It Is,” “Why Managing Up Effectively Is So Important,” “Nine Steps To Manage Up More Effectively” (including How To Develop a Better Relationship, The Importance of Trust, Communicate, Communicate, Communicate, Make Your Leader’s Priorities Yours, Lead With Her Need and Make Your Leader The Best Leader For You), “Creating Win-Win Situations,” “Negotiating Deadlines: Saying No Without Saying ‘No’,” “Adopt the MVA (Management Value Added) Mindset,” and more.