Some PR professionals are fortunate enough to not only be great writers, but also to find the process easy and enjoyable. If you’re one of them, you can skip to another article. But if you’re like me, you need and use every available tool, tip and trick to make your writing effective and to make [...]

Even with the enormous impact of digital media, public relations professionals must know how to work effectively with traditional media outlets, which still wield tremendous influence. Journalist feedback indicates that many PR pros still don’t get it right. For example, look at the horror stories on Web sites such as badpitchblog.com. Clearly, some of us offer story pitches to [...]

Here are seven must-dos to enhance your relationship with the media. Hopefully you’re already employing them. If not, start today: http://www.prsa.org/Intelligence/Tactics/Articles/download/6C-120808/101/Seven_Essential_Tips_to_Enhance_Your_Media_Relatio        

In my article in the Public Relations Strategist, I provide insights from top public relations leaders and share nine action steps you can take to accelerate your transition from manager to leader.

While staff poaching wasn’t a major issue in 2009 or 2010, I believe it will be again in 2011, as the PR industry continues to rebound. According to Brian Pittman’s article on “Preventing People Poaching” from the Council of Public Relations Firms’ The Firm Voice, ”poaching of key staff is a very real problem—one that not only threatens [...]

For those in PR agencies, clients are our lifeblood. The ability to build and manage strong client relationships, more art than science, is one of the most important skills today’s PR professional must master. In my article “The Ties That Bind:  Building Better Client Relationships,” featured in PRSA’s Public Relations Tactics and PRSA’s Tactics Online, I share how [...]

In my article which was featured in Al Croft’s Management Strategies for PR Firms, I discuss how you can do a better job of attracting, retaining, managing and motivating this important workforce group, AKA “Gen Y.”: To read “Managing, Mentoring and Motivating Millennials: How To Get The Best From Them”,  just click below: http://bit.ly/ManagingMillenials And here’s a video [...]

Managing up, which is about creating mutually beneficial relationships with your supervisors by communicating effectively, can play a critical role in getting you to the next level and beyond. In this article, featured in Public Relations Tactics and PRSA’s Tactics Online, I discuss how helping your boss is the best way to help your own career, and share [...]

The following outlines the top tips I share with those who want to improve their writing.  You’ve probably heard many of these;  the key is dilligently applying them to all your writing.

While staff retention wasn’t a big issue in 2009 or even 2010, I believe it will be again as our industry rebounds in 2011.  So you may find my article, ”Retaining Your Best and Your Brightest” for PRSA’s Public Relations Tactics, of value. As I stated in it,  ”Staff departures can have tremendous impact on company [...]