I gave a presentation at the recent PRGN international meeting in Los Angeles called “How To Create A Five-Star Client Service Organization.” In it, I examined companies known to provide superior customer service. It’s my belief that agencies should study these companies and mimic their success for better client service. Read the entire blog post on LCI’s [...]
Among the speakers at the recent Public Relations Global Network (PRGN) meetings was Ken Jacobs, president of Jacobs Communications Consulting, which consults and coaches agencies on a number of key business areas, including client service. His presentation to the PRGN focused on taking client service up a notch – from four-star client service up to a five-star level. View [...]
I’ve been called a lot of things in my 32.5 years of life – some more suitable for print than others. But up until this past weekend, I had never been called a “Millennial,” a term used for the energetic, technologically savvy yet sometimes misunderstood youth in today’s workforce. Read the entire blog post by Allison [...]
An increasing number of clients who work with agencies—be they PR, advertising,digital,branding,integrated communications, promotional, or SEO—have become more demanding regarding the return on the hundreds of thousands or even millions of dollars they invest with these firms. As well they should. Read the article in its entirety at CommPro.biz
In my previous post, I discussed four steps agency owners and leaders can take to kick 2013 into action. One of them was to have a written plan to generate more business. I’ll expand on that today, because I believe it’s one of these leaders’ most important responsibilities. Read the entire blog post on CommPro.biz.
In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting [...]
In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in a sharp response from Danny Brown. I watched this discussion with interest. View the entire post Now Soon [...]
When Repman asked me to write a guest post on what I believe owners and leaders of communications agencies should do in 2013, based on what I heard from them in 2012, one thought came immediately to mind: Make 2013 Your Year of Change! View the whole blog post here.
If you’re an agency owner or leader, ‘tis the season to look back at last year and more important, look forward and plan for your firm’s future success in 2013. Using this time effectively will be time well spent. Read the entire article with four must-take steps at CommPro.biz.
I wrote an article for Al Croft’s “Management Strategies For Public Relations Firm” published in September, 2012. Read about that steps that I recommend to clients that will help them manage their firms more successfully and profitably. Read more…