In The News

7 Skills PR Leaders Need to Succeed in the Coming Years: Do You Have What It Takes?

What skills will leaders of communications organizations need in a few years? Think speed, flexibility, boldness, adaptability, a global mindset, vision and personal growth. I spoke with 10 corporate and agency leaders, and these seven key attributes emerged. Read the entire blog post on the Public Relations Society of America’s blog: The Public Relations Strategist.

Read More

Focus on leading, not just managing

Being an effective manager is a critical attribute, but promoting to leadership based on just this skill is a mistake, says Ken Jacobs. In three decades in and around public relations, I’ve seen our industry, particularly on the agency side, promote professionals into positions of leadership simply because they’re great managers: of accounts, of timetables, [...]

Read More

6 Leadership Techniques for Executive-Level PR Practitioners

How are today’s PR executives managing in these challenging and changing times? I spoke with nine senior-level practitioners to learn more about their leadership philosophies and what’s working for them. They underscored the importance of inspiring teamwork, articulating the agency’s vision and values, being decisive and forward-thinking, and sharing leadership. Clear goals and a spirit [...]

Read More

Training Strategies in 2014

How do I decide what the right approach is for my training strategies in 2014? You are asking the right question. You can do a lot of random training just for the sake of training. You need to focus on the right things. Ken Jacobs, principal of Jacobs Communications Consulting, has spent a lot of [...]

Read More

Your Annual Agency Check-Up: How To Assure Your Agency Has A Healthy 2014

At this time of year communications agency owners and leaders are, or should be, giving considerable thought to their agency’s “health” as they approach 2014. In my opinion, you must make time during the next few hectic weeks to do so, even if it appears you’ve met or exceeded your annual fiscal goals and other [...]

Read More

How to Lead in the Rapidly Changing World of Public Relations

Some people believe that there’s been more changes in communications in the past five years than in the previous 25 like rapid technology advances, the 24/7 news cycle and expanding globalization. That made me think: How have leaders of communications organizations changed their leadership approach to succeed in today’s business environment? I gained insights from [...]

Read More

Client Service: 10 Ways Five-Star Brands and Companies Excel

I gave a presentation at the recent PRGN international meeting in Los Angeles called “How To Create A Five-Star Client Service Organization.” In it, I examined companies known to provide superior customer service. It’s my belief that agencies should study these companies and mimic their success for better client service. Read the entire blog post on LCI’s [...]

Read More

Five-Star Client Service, Is It Possible?

Among the speakers at the recent Public Relations Global Network (PRGN) meetings was Ken Jacobs, president of Jacobs Communications Consulting, which consults and coaches agencies on a number of key business areas, including client service. His presentation to the PRGN focused on taking client service up a notch – from four-star client service up to a five-star level. View [...]

Read More

What Did You Just Call Me??!!

I’ve been called a lot of things in my 32.5 years of life – some more suitable for print than others. But up until this past weekend, I had never been called a “Millennial,” a term used for the energetic, technologically savvy yet sometimes misunderstood youth in today’s workforce. Read the entire blog post by Allison [...]

Read More

Getting The Most From Your Agency: How-To Tips For Clients To Maximize Results

An increasing number of clients who work with agencies—be they PR, advertising,digital,branding,integrated communications, promotional, or SEO—have become more demanding regarding the return on the hundreds of thousands or even millions of dollars they invest with these firms. As well they should. Read the article in its entirety at CommPro.biz

Read More

Page 1 of 41234