Power Up Your Writing

Social media has transformed our industry and improved its ability to build relationships. But the critical skill of rock solid writing is more important than ever for today's public relations practitioner.

My article, "Power Up Your Writing," from PRSA's Public Relations Tactics, outlines practical tips on how to make your writing more memorable, meaningful and powerful.

Here's a preview, followed by a link to the article:

Outline, outline, outline. The ease of writing your document is directly proportional to the time you spend planning, organizing and outlining it. This takes discipline, but it’s preferable to staring at that blank computer screen. The editing process will be considerably faster and your outcome more effective.

Grab attention in 10 seconds. That’s how long you’ve got to interest your readers. Start with something compelling to grab their attention and don’t let go.

Write tight 1. Eliminate every unnecessary word. If in doubt, take it out. Pretend you’re paying $1,000 for each word and cutting unnecessary verbiage puts money in your pocket.

Write tight 2. Make your editing mantra “Five words are better than six; four words are better than five.” Each word eliminated powers your writing, making it more dynamic and persuasive.

Write tight 3. In releases, try limiting yourself to one thought per sentence, two sentences per paragraph.

Leave it overnight. Edit your document as tightly as possible and leave it until the next day. Pledge to cut your copy by 10 percent. You’ll be amazed by how much you can excise. Your refreshed eyes will also find errors

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To read "Power Up Your Writing" in its entirety, just click on the link below:

"Power Up Your Writing,"